New Media Bytes | Online journalism, web production and promotion

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Ever find yourself wondering why web traffic isn’t so great to your exclusive, hottest story of the year special section? You’re not alone.
This problem isn’t unique to newspaper special sections and it isn’t rare. Special […]

Quick - Don’t panic. Those search engine optimization books you invested in and the classes in your newsroom still matter.
But writing for search engines is a strategy that needs updating. It does work great now, but you have to think ahead, and structuring everything for a search engine is only part of the equation for […]

I’ve said often that online news producers need to learn web marketing strategies. Recognizing top stories and coordinating pay per click with marketing teams may be a great entry point.
Clickz caught the NY Times buying keywords for the recent national beef recall.
By buying the keywords, [The New York Times] stands to drive traffic to their […]