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Newspaper execs have been banging their heads for the past few years at understanding what’s the next step in the mobile market for news. What do consumers want? How do newspapers engage mobile phone users? [...]
Many newspapers are slowly coming around to the idea that the news is now a conversation, and no longer a one-way river of information. And the time left to embrace that notion is dwindling.
Consumers want interaction. They are on the move. They don’t have time or desire to be trapped in a single media that [...]
New Media Bytes is written by Shawn Smith, an online news producer and internet marketing student. I write about online journalism, producing, promotion, blogging and new media. Read more about New Media Bytes. For more on me, see my LinkedIn profile.
News orgs can use web to fix errors and connect with readers
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