New Media Bytes | Online journalism, web production and promotion

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One of the toughest things to train a new web producer on is tease-writing. Writing a very short amount of text to inform and excite a reader takes plenty of discipline and attention to detail.
Some news websites [...]

I’ve said often that online news producers need to learn web marketing strategies. Recognizing top stories and coordinating pay per click with marketing teams may be a great entry point.
Clickz caught the NY Times buying keywords for the recent national beef recall.
By buying the keywords, [The New York Times] stands to drive traffic to their [...]