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Entries Tagged ‘online journalism’

Blogging basics for journalists: Fundamentals to building an audience

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Although many news organizations have great writers on staff, many offer little training to reporters who want, or are asked, to blog. In fact, I had no training on blogs at all.
To make up for [...]

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Is writing for search engines a dead strategy? Update your methods to stay out of the graveyard

Quick - Don’t panic. Those search engine optimization books you invested in and the classes in your newsroom still matter.
But writing for search engines is a strategy that needs updating. It does work great now, but you have to think ahead, and structuring everything for a search engine is only part of the equation for [...]

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Break up the newspapers - go niche!

In a conversation with my doctor a few weeks ago, I learned why some educated people don’t care for local newspapers.
Why? Because half of the content in the local paper is wire copy - written by the WaPo or the NYT. The local media outlets don’t cover the stories that are important to him.
Maybe that [...]

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How to explain Twitter and use it correctly, before it’s too late

As Twitter gains in popularity (expected to have reached more than 1M users already!), more news orgs are catching on to Twitter and using the microblogging for posting breaking news, re-syndicating feeds and liveblogging.
This is great news! I’ve found more and more news people showing up on the network and have connected with many. I [...]

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