New Media Bytes | Online journalism, web production and promotion

Thanks for visiting New Media Bytes. If you like what you see, subscribe to my RSS feed.I’ve said often that online news producers need to learn web marketing strategies. Recognizing top stories and coordinating pay per click with marketing teams may be a great entry point.
Clickz caught the NY Times buying keywords for the recent [...]

After scanning the web this morning, I wonder ‘How do local sites use news judgment to pick which national stories make their top spots on their websites?” Many national sites are playing up the Valentine’s Day shooting at Northern Illinois University, but many local sites have opted not to mention it.
After cooking dinner, I was [...]

Columnists are often regarded as the bread and butter of newspapers’ niche sections. Many believe that newspaper readers sometimes buy newspapers for the sole reason of catching their favorite columnist. So, if that’s the case, wouldn’t throngs of web readers flock to a columnist’s new blog?
Not so, as many online news sites have discovered.
Though it [...]

Yoni Greenbaum writes that this year’s presidential election cycle is and will be a big “traffic boon for newspaper websites.” And he’s right! I’ve noticed unique user spikes by the thousands on the nights of presidential primaries and also the morning’s of results. (photo by Just-Us-3)
But scoring users on event nights won’t necessarily mean you [...]