New Media Bytes | Online journalism, web production and promotion

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In a lot of ways, the New York Times website sets the standard for online content. But even the Times could learn a thing or two about making a story more relevant to we b readers.
The NYT published a [...]

I’ve said often that online news producers need to learn web marketing strategies. Recognizing top stories and coordinating pay per click with marketing teams may be a great entry point.
Clickz caught the NY Times buying keywords for the recent national beef recall.
By buying the keywords, [The New York Times] stands to drive traffic to their [...]