New Media Bytes | Online journalism, web production and promotion

Thanks for visiting New Media Bytes. If you like what you see, subscribe to my RSS feed.Quick - Don’t panic. Those search engine optimization books you invested in and the classes in your newsroom still matter.
But writing for search engines is a strategy that needs updating. It does work great now, but you have to […]

In a conversation with my doctor a few weeks ago, I learned why some educated people don’t care for local newspapers.
Why? Because half of the content in the local paper is wire copy - written by the WaPo or the NYT. The local media outlets don’t cover the stories that are important to him.
Maybe that […]

I’ve said often that online news producers need to learn web marketing strategies. Recognizing top stories and coordinating pay per click with marketing teams may be a great entry point.
Clickz caught the NY Times buying keywords for the recent national beef recall.
By buying the keywords, [The New York Times] stands to drive traffic to their […]

For those unfamiliar with Michigan’s plight, until recently, the state’s economic situation was referred to as a ‘one-state recession.’ A former economic powerhouse, the state was built on the backs of auto workers, many of who did not study past high school. Things were great for many Detroit auto workers. But automakers weren’t creating cars […]