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Entries Tagged ‘journalism’

Are you making these 7 teaser-writing mistakes?

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One of the toughest things to train a new web producer on is tease-writing. Writing a very short amount of text to inform and excite a reader takes plenty of discipline and attention to detail.
Some news websites [...]

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Blogging basics for journalists: Fundamentals to building an audience

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Although many news organizations have great writers on staff, many offer little training to reporters who want, or are asked, to blog. In fact, I had no training on blogs at all.
To make up for it, I studied how well-known blog authorities wrote and structured their posts and paid attention to [...]

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Is writing for search engines a dead strategy? Update your methods to stay out of the graveyard

Quick - Don’t panic. Those search engine optimization books you invested in and the classes in your newsroom still matter.
But writing for search engines is a strategy that needs updating. It does work great now, but you have to think ahead, and structuring everything for a search engine is only part of the equation for [...]

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Break up the newspapers - go niche!

In a conversation with my doctor a few weeks ago, I learned why some educated people don’t care for local newspapers.
Why? Because half of the content in the local paper is wire copy - written by the WaPo or the NYT. The local media outlets don’t cover the stories that are important to him.
Maybe that [...]

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