New Media Bytes | Online journalism, web production and promotion

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Welcome to the third post in a series about headline writing for web content producers. This series will cover best practices for writing web headlines for people, search engines and social media.
HEADLINE WRITING […]

Ever wonder why Google didn’t index your hot story about the local city council scandal? Why does Google News pick up some of your news websites’ posts and not others?
You’re not alone. I’ve heard many people ask these questions, and, apparently, so has Google.
The search engine giant has revealed some secrets and dispelled some myths […]

Quick - Don’t panic. Those search engine optimization books you invested in and the classes in your newsroom still matter.
But writing for search engines is a strategy that needs updating. It does work great now, but you have to think ahead, and structuring everything for a search engine is only part of the equation for […]

E-commerce blog Get Elastic wrote a post describing how to use the no-follow attribute to “attribute on your internal links to control the flow of “Page Rank” throughout your site.” Here’s how they explain PageRank:
Page Rank (think Larry Page) is Google’s way of assigning authority to a web page. Your home page is likely to […]