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Entries for the ‘Production and promotion’ Category

Should producers work with marketing team to drive traffic using PPC?

Thanks for visiting New Media Bytes. If you like what you see, subscribe to my RSS feed.I’ve said often that online news producers need to learn web marketing strategies. Recognizing top stories and coordinating pay per click with marketing teams may be a great entry point.
Clickz caught the NY Times buying keywords for the recent [...]

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10 tips for reaching out and generating links to your content

Scanning my feedback email at MLive, I found an interesting pitch from MSNBC. One of their reporters pitched a special they put together on the quality of U.S. bridges. Sounds like a pretty cool data set.
I checked it out, and the pitch wasn’t spam. Besides the MSNBC bridge project, the reporter also said we could [...]

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How are national stories played on your local news sites?

After scanning the web this morning, I wonder ‘How do local sites use news judgment to pick which national stories make their top spots on their websites?” Many national sites are playing up the Valentine’s Day shooting at Northern Illinois University, but many local sites have opted not to mention it.
After cooking dinner, I was [...]

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I heart you for ‘Choo, choo, choosing’ New Media Bytes

Happy Valentine’s Day all. I just wanted to take time to thank you all for reading New Media Bytes and offering up your thoughtful comments.
I often talk about bloggers needing to respond in comments and participate in social networks to connect with their readers. But today, I thought a little more might be necessary. Connecting [...]

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