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Entries for the ‘Production and promotion’ Category

The Secret to Increasing Traffic from Facebook without Building Applications

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Image by said&done
Want to get some traffic out of Facebook but don’t want to spend moolah on developing an application?
You’re in luck. Facebook provides a number of tools that can help you promote your content and cash […]

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8 reasons why your new special section is doomed to underwhelming traffic

Image by Shayan
Ever find yourself wondering why web traffic isn’t so great to your exclusive, hottest story of the year special section? You’re not alone.
This problem isn’t unique to newspaper special sections and it isn’t rare. Special online sections can produce disappointing traffic numbers for a variety of reasons, and it won’t solved […]

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Headline writing: How to write web headlines that catch search engine spiders

Image by tinyfroglet
Welcome to the third post in a series about headline writing for web content producers. This series will cover best practices for writing web headlines for people, search engines and social media.
HEADLINE WRITING FOR SEARCH ENGINES
The traffic on your website may be great, but it can improve by […]

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How to write web headlines that appeal to news website readers

Super cool image by Joe Shlabotnik
Welcome to the second post in a series about headline writing for web content producers. This series will cover some best practices for writing web headlines for your readers, search engines and social media.
HEADLINE WRITING FOR PEOPLE
When writing for people on your news site, focus on your regular readers […]

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