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Entries for the ‘newspapers’ Category

Could QR codes turn newspapers into cash cows?

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Image by akaalias
Thanks for checking out my series on how QR codes will change the newspaper-consumer relationship. If you’re unfamiliar with QR codes, please take a look at my post on what you need to know about […]

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What you need to know about QR codes and the future of print engagement with mobile

Image by Chika
Newspaper execs have been banging their heads for the past few years at understanding what’s the next step in the mobile market for news. What do consumers want? How do newspapers engage mobile phone users? How do consumers want to receive news on their mobile devices?
Asia may have an answer with […]

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QR codes could revolutionize the newspaper-consumer relationship - if papers allow it

Many newspapers are slowly coming around to the idea that the news is now a conversation, and no longer a one-way river of information. And the time left to embrace that notion is dwindling.
Consumers want interaction. They are on the move. They don’t have time or desire to be trapped in a single media that […]

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Break up the newspapers - go niche!

In a conversation with my doctor a few weeks ago, I learned why some educated people don’t care for local newspapers.
Why? Because half of the content in the local paper is wire copy - written by the WaPo or the NYT. The local media outlets don’t cover the stories that are important to him.
Maybe that […]

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