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Entries for the ‘Industry news’ Category

What you need to know about QR codes and the future of print engagement with mobile

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Image by Chika
Newspaper execs have been banging their heads for the past few years at understanding what’s the next step in the mobile market for news. What do consumers want? How do newspapers engage mobile phone users? […]

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QR codes could revolutionize the newspaper-consumer relationship - if papers allow it

Many newspapers are slowly coming around to the idea that the news is now a conversation, and no longer a one-way river of information. And the time left to embrace that notion is dwindling.
Consumers want interaction. They are on the move. They don’t have time or desire to be trapped in a single media that […]

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Journalism must evolve or become the next Michigan

For those unfamiliar with Michigan’s plight, until recently, the state’s economic situation was referred to as a ‘one-state recession.’ A former economic powerhouse, the state was built on the backs of auto workers, many of who did not study past high school. Things were great for many Detroit auto workers. But automakers weren’t creating cars […]

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Why is ‘blog’ still a four-letter word?

After speaking about web tools and blogs in two college classrooms this week, I get the impression that most journalism students still haven’t heard the rumor that blogging will help them find a job.
In one class, only three out of ten had any experience writing a blog. In another, two out of 20+ had blogged.
In […]

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