How To Use Facebook Ads to Get a Journalism Job

by Shawn Smith on February 5, 2010

facebook-logoA friend of mine asked me recently, ‘how can I use Facebook targeting to advertise jobs or get hired?’

I started by writing out the lengthy Facebook reply, but for some reason, FB wouldn’t send the mail…. So here I will share it with everyone! YAY! :)

I’ll break this up into two posts “Advertising a Job” and “Getting Hired” using Facebook ads.

1. Click on Advertising at the bottom of the page on Facebook.com (While
completely logged out)
2. Click “Create an Ad” (green button)
3. Create a “test” ad by going through steps 1-3 (Title: “test” Body: “test”
URL: “www.facebook.com”)
4. When prompted to log in at “Facebook Login”, make sure to “Create a new
account”
5. Input an e-mail address that does not match any email address that
Facebook has on record already.
6. Verify e-mail address through your inbox
7. Input credit card information
8. Business Account created
9. Do not click “Create Your Profile” within this account

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