How To Use Facebook Ads to Get a Journalism Job

by Shawn Smith on February 5, 2010

facebook-logoA friend of mine asked me recently, ‘how can I use Facebook targeting to advertise jobs or get hired?’

I started by writing out the lengthy Facebook reply, but for some reason, FB wouldn’t send the mail…. So here I will share it with everyone! YAY! :)

I’ll break this up into two posts “Advertising a Job” and “Getting Hired” using Facebook ads.

1. Click on Advertising at the bottom of the page on (While
completely logged out)
2. Click “Create an Ad” (green button)
3. Create a “test” ad by going through steps 1-3 (Title: “test” Body: “test”
URL: “”)
4. When prompted to log in at “Facebook Login”, make sure to “Create a new
5. Input an e-mail address that does not match any email address that
Facebook has on record already.
6. Verify e-mail address through your inbox
7. Input credit card information
8. Business Account created
9. Do not click “Create Your Profile” within this account

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