Watch this video, and while you’re doing it, substitute Best Buy’s products for news and it’s brand/stores with a news organization.
Everything Best Buy CMO Barry Judge talks about Best Buy doing this or that, think about how a news organization can do or think similarly.
What did you think?
{ 2 comments… read them below or add one }
Smart stuff.
Thanks for posting.
I think the hardest thing in niche marketing is finding the right formula for keywords and niche videos.