Google Wants to Make Newspaper Archives Relevant; Will Newspapers Let them?

by Shawn Smith on September 9, 2008

Old newspapers Flickr image by skye820

Old newspapers Flickr image by skye820

Google announced that the search giant will partner will newspapers large and small to archive newspaper articles, photos and advertisements and make them searchable for Google News users.

Google says users will also be able to browse the content as it was printed.

Everyone’s favorite search engine has been working with the New York Times and the Washington Post since 2006 to index their digital archives and make them searchable in Google News, but now just about any publisher who agrees with Google’s methods can put their archive online.

What’s Google’s goal?

making those billions of pages of newsprint from around the world searchable, discoverable, and accessible online.

Is that a good thing?

Yes!

For starters, digital archives of content is incredibly more permanent than the printed format, CNet’s Stephen Shankland writes.

Shankland also says this the Google-newspaper venture will help searchers find the content their looking for. Who really has the time to visit their local newspaper’s morgue and find an article about their grandmother from 80 years ago?

But here’s the issue I’ve quickly run into.

Upon checking out Google News’ archive feature, I found most of the articles that show up for the search term “Michigan bike” require a subscription or payment of about $3 to view the article.

I’m not too involved in the business side of newspapers, but do archive sales really produce so much in revenue that it’s worth frustrating users like this?

Think of the research possibilities that this feature offers, and yet the barrier still exists that newspapers charge for their archived content.

The Google-newspaper venture will be supported by online ads, which will largely go to publishers, CNet reports.

Hopefully, this project can help bolster newspapers’ online ad-revenue, which is recently growing at about 15 percent annually, but only accounts for about 10 percent of all newspaper ad revenue. (source: NYT)

If it does, the Google News-newspaper partnership will open up huge archives that the public may never before so easily accessed and could help communities better connect with their past.

What do you think about the project? Is it time for newspapers to drop the archive charges?

{ 2 trackbacks }

Will newspapers worship at the ‘cathedral of free?’ « Ink-Drained Kvetch
September 9, 2008 at 4:06 pm
MoJo DoJo » Thursday Web Wrap-up
October 16, 2008 at 1:23 pm

{ 3 comments… read them below or add one }

Nedso September 17, 2008 at 9:56 am

nothing’s for free in this life. you’ll have your eyes bleed at all the ads shoved in front of them by googlemeisters who own the scans of public domain content. that’s your fee right there. Ideally this archive work would be carried out on a non-commercial basis. google want to own the image of every single thing. so this is bad. very very bad.

Kristin October 8, 2008 at 10:30 pm

Right, Nedso, hardly anything is free. But revenue from paid archive content is negligible. All newspaper Web sites should follow the NYTimes’ lead and make all archived content “free.” The gamble is that by doing so, traffic increases, therefore advertising revenue increases. Sequestering stories, photos, video, etc…behind a paid archive wall is the equivalent of Target burying its merchandise in the ground after a month of it being on the shelf. Hardly anyone actually pays $3 to dig up a story. Sometimes you can’t even find a story in the archives since the search function is so bad. All you’re left with is a broken link. This google deal sounds great, especially if most of the revenue goes to the publishers!

Metaprinter October 11, 2008 at 2:29 am

the google newspaper archives are awful. Check out this: Harper’s Magazine, on the other hand, has gone all the way. It has created what associate editor Paul Ford calls “a massive, interlinked, searchable document that provides quick access” to 157 continuous years of Harper’s—with illustrations and all. Working alone, without any consulting team and without fuss, Ford has been a man with a plan, a scanner and a lot of patience.

http://www.aiga.org/content.cfm/a-scanner-and-a-mission

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