Image by Tyler Howarth
News websites have made huge strides in the past year in the online arena, although it can be argued that no one really has the web all figured out just yet.
But before newsroom staffs start getting too comfortable in making web video and tweaking their pages to be more SEO-compliant, I’d like to sound a subtle alarm (apologies if you’ve heard this before):
START THIINKING ABOUT THE MOBILE WEB!
Why? Because the push toward mobile communication is snowballing (it might be a small snowball now, but think of how quickly things change).
America Likes Mobile, Just Ask iPhoniacs
Plenty of barriers still exist to getting the U.S. phone market into a full-blown mobile internet – cost being a major hurdle. Yet with the success of iPhone 2.0, how far off is a more mobile-oriented U.S. internet really?
AT&T stated in is Q2 earnings report that “In the first 12 days following launch, sales of the iPhone 3G were nearly double levels achieved in AT&T’s 2007 iPhone launch,”said AT&T in a statement.”
And the success of the iPhone has inspired a slew of imitators and a surge in smartphone buying, as Verizon (Not the iPhone’s carrier) notes that “over 30 percent of the carrier’s device sales are now smartphone purchases.”
And for good measure, here’s some recent numbers as reported by the NYT:
Of the 95 million mobile Internet subscribers in the United States, 40 million actively use their phones to go online, twice the number of two years ago, according to Nielsen Mobile
How They Do it in Japan
One thing that did not cease to amaze me while traveling in Japan was the prevalence of mobile as a part of life. All ages and sexes glued themselves to thin screens on trains and bus rides.
While Internet cafes do exist in Tokyo, nearly everyone has access mobile phones and Japan’s websites are geared toward those users. Usability and design aesthetic are thrown out the window when it comes to the standard web, as Japan’s sites are very useful when viewed through a handheld device.
Also, email is a huge component of communication – largely done via phones. Texting isn’t quite as common because of the cost of SMS. (And don’t even get me started on the prevalence of QR codes)
So what is this getting at? Just that mobile internet is a seamless part of life in Japan, and with the growing U.S. interest in smartphones, I propose a more mobile America is on its way.
What Can News Sites Do?
The NYT recently wrote about the company Verve, an organization that “offers publishers the technology to create Web sites for cellphones.” What does that mean? Here’s some examples (NYT):
Publishers can upload local ads to their cellphone sites using Verve’s software or have Verve place national ad campaigns on their sites. Verve can deliver a particular ad to, say, people age 21 to 30 who live downtown and have searched for articles about the bar scene.
Verve sounds like a good service, but I wouldn’t know from experience. If you’ve worked with them, please comment on how they’ve helped your mobile presence.
In the meantime, if you want to try something a little less time-intensive, start by creating a mobile stylesheet. Here’s a couple of links I found this morning that could be helpful:
What Are You Doing?
If you’ve already started working on your mobile strategy, share what you’ve found successful and unsuccessful. Thanks for the insights in advance!