Comments on: 6 minimal-effort ways to jumpstart your newspaper staff’s excitement about the web http://www.newmediabytes.com/2008/04/20/6-minimal-effort-ways-to-jumpstart-your-newspaper-staffs-excitement-about-the-web/ Sun, 05 Feb 2012 04:09:02 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: jane http://www.newmediabytes.com/2008/04/20/6-minimal-effort-ways-to-jumpstart-your-newspaper-staffs-excitement-about-the-web/comment-page-1/#comment-1339 jane Thu, 03 Jul 2008 08:17:53 +0000 http://www.newmediabytes.com/?p=253#comment-1339 nice nice

]]> By: Shawn Smith http://www.newmediabytes.com/2008/04/20/6-minimal-effort-ways-to-jumpstart-your-newspaper-staffs-excitement-about-the-web/comment-page-1/#comment-1160 Shawn Smith Mon, 21 Apr 2008 10:34:22 +0000 http://www.newmediabytes.com/?p=253#comment-1160 @mcwflint I def agree about sharing numbers. When people see that what they're doing has a real, measurable effect, it can grab their attention and get them more invested in creating content that will bring in even bigger numbers. @Chrys Good points. I seem to make the mistake too often of referring only to reporters. Everyone on the staff, from the people at the front desk to the ENC can contribute, and should! Great idea about the business side too. I think that relationship has been too strained at too many places for too long. Right now, newspapers have to incorporate more content promotion principles on the editorial side. The Business side might have some great ideas for that and both could work hand-in-hand in creating more interactive features. Great suggestions! @mcwflint I def agree about sharing numbers. When people see that what they’re doing has a real, measurable effect, it can grab their attention and get them more invested in creating content that will bring in even bigger numbers.

@Chrys Good points. I seem to make the mistake too often of referring only to reporters. Everyone on the staff, from the people at the front desk to the ENC can contribute, and should! Great idea about the business side too. I think that relationship has been too strained at too many places for too long. Right now, newspapers have to incorporate more content promotion principles on the editorial side. The Business side might have some great ideas for that and both could work hand-in-hand in creating more interactive features. Great suggestions!

]]> By: Chrys Wu http://www.newmediabytes.com/2008/04/20/6-minimal-effort-ways-to-jumpstart-your-newspaper-staffs-excitement-about-the-web/comment-page-1/#comment-1142 Chrys Wu Mon, 21 Apr 2008 02:57:40 +0000 http://www.newmediabytes.com/?p=253#comment-1142 An extension of No. 4: Keep an eye out for articles in trade and mass media that highlight your news organization's successes. Send those around to everyone on staff. As you say, people like pats on the back; when it comes from industry watchers it adds additional weight. And it works for online news sites that aren't newspaper driven too. I say this from first-hand experience. :) Also, don't limit the initial request for ideas to reporters. There are plenty of others who work on story development (photogs, editors, copy editors, designers, video journalists) who also have great story leads and concepts as well. And finally -- and I realize this is could be considered heresy -- let the business side share what they know about the way things are are going with the editorial side, and vice versa. While the business division should not influence reporting, I think it's important for all the editorial staff to understand the big picture. In addition, it's helpful for the business staff to get their heads around what editorial is doing. Careful symbiosis is the name of the game. An extension of No. 4: Keep an eye out for articles in trade and mass media that highlight your news organization’s successes. Send those around to everyone on staff. As you say, people like pats on the back; when it comes from industry watchers it adds additional weight. And it works for online news sites that aren’t newspaper driven too. I say this from first-hand experience. :)

Also, don’t limit the initial request for ideas to reporters. There are plenty of others who work on story development (photogs, editors, copy editors, designers, video journalists) who also have great story leads and concepts as well.

And finally — and I realize this is could be considered heresy — let the business side share what they know about the way things are are going with the editorial side, and vice versa. While the business division should not influence reporting, I think it’s important for all the editorial staff to understand the big picture. In addition, it’s helpful for the business staff to get their heads around what editorial is doing. Careful symbiosis is the name of the game.

]]> By: mcwflint http://www.newmediabytes.com/2008/04/20/6-minimal-effort-ways-to-jumpstart-your-newspaper-staffs-excitement-about-the-web/comment-page-1/#comment-1141 mcwflint Mon, 21 Apr 2008 02:10:44 +0000 http://www.newmediabytes.com/?p=253#comment-1141 Well, a blog about American Idol certainly helped at the newspaper I worked at :-) .... especially when the numbers were great. I think the idea of sharing numbers helps ... especially when you can put them in perspective for folks. Well, a blog about American Idol certainly helped at the newspaper I worked at :-) …. especially when the numbers were great.

I think the idea of sharing numbers helps … especially when you can put them in perspective for folks.

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