Comments on: What you need to know about QR codes and the future of print engagement with mobile

By: Tag – you’re it « Moto Maverick Ideas

Tag – you’re it « Moto Maverick Ideas — Fri, 04 Sep 2009 22:09:49 +0000

[...] Tag – you’re it The use of QR tags are coming state side. bechtel 1 [...]

By: streetstylz

streetstylz — Thu, 01 May 2008 19:22:38 +0000

NeoMedia Technologies has a suite of twelve issued patents covering core concepts behind linking the physical world to the electronic world. These patents cover various linkage methods including: Barcodes, RF/ID, Mag Stripe, Voice, and other machine readable and keyed entry identifiers.

The company behind the :CuCat, Digital Convergence, licensed the patent portfolio of NeoMedia Technologies before launching the :CueCat in back in 2000.

NeoMedia and it’s wholly owned subsidiary Gavitec are both active members of the Mobile Codes Consortium with technology leader HP, marketing powerhouse and advertising agency Publicis Groupe, cell phone manufacturer Nokia, QUALCOMM, along with wireless carriers O2, Deutsche Telekom (T-Mobile), and KPN.

Last December, the Mobile Codes Consortium created initiatives that led to activities within the Open Mobile Alliance (OMA) and the GSM Association (GSMA) to accelerate mass mobile marketing using mobile codes.

NeoMedia also recently launched the NeoReader, which features NeoMedia’s patented resolution technology combined with Gavitec’s ultra-small footprint and platform independent algorithms. It is able to read and decipher all common non-proprietary 2D codes (Data Matrix, QR, Aztec) as well as URL embedded 2D codes and all 1D UPC/EAN/Code 128 open source codes. The NeoReader supports direct and indirect code linking, which guarantees maximum interoperability with already existing platforms like 2D Data Matrix Semacodes, and Japanese QR links. This allows the user to click on a variety of codes with a single application installed on their mobile device.

By: Stan Wiechers

Stan Wiechers — Wed, 09 Apr 2008 14:17:34 +0000

hey, same here, scanbuy is NOT using QR codes, but their own proprietary system that is not open and where you have to PAY to create your codes. It is based on indirect resolution via ID’s, which is also patented by neomedia. Thank you, Stan

By: How to create and use QR codes for your newspaper | New Media Bytes | Online journalism, web production and promotion

Wed, 09 Apr 2008 09:58:21 +0000

[...] no doubt that QR codes will be big business in the U.S. in no time. Now that you know all about them, and how they can be effective, it’s time to start using [...]

By: How QR codes could save newspapers from obsolescence | New Media Bytes | Online journalism, web production and promotion

Tue, 08 Apr 2008 10:49:47 +0000

[...] that you’ve got a good idea of what QR codes are, how they could help generate revenue and how they could make newspapers more relevant to mobile [...]

By: QR codes will revolutionize the newspaper-consumer relationship - if papers allow it | New Media Bytes | Online journalism, web production and promotion

Mon, 07 Apr 2008 01:12:51 +0000

[...] Share them with us in this series! Related PostsCould QR codes turn newspapers into cash cows?What you need to know about QR codes and the future of print engagement with mobileAggregation can win you the election … users Tags: newspapers, qr, qr [...]

By: Shawn Smith

Shawn Smith — Sun, 06 Apr 2008 02:53:23 +0000

Thanks Jeff. That is a classic for sure. I’ll be posting a couple more items on QR codes this week. Thanks for the kudos!

By: Jeff in Bay City

Jeff in Bay City — Sun, 06 Apr 2008 02:36:21 +0000

shawn
the newsweek link is fantastic.
great post.
gimme more.
- jeff