New Media Bytes | Online journalism, web production and promotion

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Welcome to the first in a series of posts about headline writing for web content producers. This series will cover best practices for writing headlines for people, search engines and social media. Check out my beginning blogging for journalists [...]

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One of the toughest things to train a new web producer on is tease-writing. Writing a very short amount of text to inform and excite a reader takes plenty of discipline and attention to detail.
Some news websites employ teases throughout their site, charging producers with creating engaging content to get readers to click [...]

Amazing Flickr image by hoysameg
Although many news organizations have great writers on staff, many offer little training to reporters who want, or are asked, to blog. In fact, I had no training on blogs at all.
To make up for it, I studied how well-known blog authorities wrote and structured their posts and paid attention to [...]

Quick - Don’t panic. Those search engine optimization books you invested in and the classes in your newsroom still matter.
But writing for search engines is a strategy that needs updating. It does work great now, but you have to think ahead, and structuring everything for a search engine is only part of the equation for [...]