What makes theses headline so appealling are the words “these” and “mistakes”. – not just any old mistakes but specifically these. A kind of challenge to the reader.

Read John Caples – Tested Advertising Methods

This is in fact how the headlines in the most profitable direct response print and mail order adverts are crafted (which is different from newspaper edatorial headlines)

It seems obvious but is often overlooked – to get people to read your article or visit your page you must appeal to their selfish desires – people pychology has not changed since the dawn of man

So in all the best headlines in print and web must call out to a specific audience (or keyword / phrase) and offer a specific selfserving benefit so the reader is compelled to click your link or continues to read your article – consider studying the great advertising legends John Caples, Gary Halbert, Gene Schwartz and adopt these tried and tested method to suit the web