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I’ve said often that online news producers need to learn web marketing strategies. Recognizing top stories and coordinating pay per click with marketing teams may be a great entry point.

Clickz caught the NY Times buying keywords for the recent national beef recall.

By buying the keywords, [The New York Times] stands to drive traffic to their sites.

The Times refers Web visitors to its business news coverage of the nation’s largest beef recall. About 143 million pounds of beef have been recalled from the Wetland/Hallmark Meat Company after the Humane Society released a video showing plant workers kicking injured cows and using electric prods and forklifts to make move.

I’d be interested to hear from anyone at the Times on how much traffic the keyword buy actually generated.

I know I’m not the first person to talk about buying keywords for news stories. Some news sites have been doing it for a while.

Should more producers get involved in keyword buys? They do know the most about which stories will be big, don’t they?