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Entries for February, 2008

Even Washington Post print and online teams have trouble playing together

Thanks for visiting New Media Bytes. If you like what you see, subscribe to my RSS feed.I don’t know whether to be relieved or shocked. Erica Smith pointed out a great article by the Washington City Paper that depicts the sometimes disconnect between the Washington Post print edition and the washingtonpost.com.
The City Paper story opens […]

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Should journalists use social networking services for sourcing?

Whenever I want to reconnect with someone, I first look to online social networks, such as Facebook and Linked in. I imagine a host of people use social networks for the very same purpose.
So why shouldn’t journalists?
I posed this question to a list serv that includes several journalists I worked with at my college paper, […]

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Should producers work with marketing team to drive traffic using PPC?

I’ve said often that online news producers need to learn web marketing strategies. Recognizing top stories and coordinating pay per click with marketing teams may be a great entry point.
Clickz caught the NY Times buying keywords for the recent national beef recall.
By buying the keywords, [The New York Times] stands to drive traffic to their […]

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4 ways to find and make friends on Digg

Let’s face it. Making Digg friends isn’t always easy. But to conduct a successful social bookmarking strategy, you need to find ways to make friends and leverage their linking power.
Why is it important to make friends? Well, without friends, chances of your submissions hitting the front page of Digg are low. You need backing. You […]

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