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Entries for November, 2007

Extending your site’s reach not as easy as it looks

Thanks for visiting New Media Bytes. If you like what you see, subscribe to my RSS feed.I’m in the process of updating MLive’s newsletters, and it surely isn’t as easy as it looks.
Contrary to what some believe, newsletters remain a very powerful marketing tool and a great way to get out the news on your […]

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Washington Post considerations for starting new blogs revealed

The Washington City Paper posted a memo outlining the Washington Post’s blog standards for what works and what doesn’t. Download the pdf or check out the full text at Adrian Monck’s site.
What interests me most about the Post’s process in creating a new blog is the org’s 9-point checklist, which I assume is given to […]

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How is writing for the web and print different and how do you explain it?

Attention Online Newsers, I’m looking for your advice on the difference between writing for print and writing for web.
Here’s some general standards in web writing that I think we can skip:

Write short (or at least succinct)
Write in scan-able text (using bolding and subheads)
Include multimedia (although this isn’t really always necessary or correct)

But there’s a lot […]

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News orgs can use web to fix errors and connect with readers

Slate.com recently reported on a University of Oregon study that found “fewer than 2 percent of factually flawed articles are corrected at dailies.”
2 PERCENT!
And even more interesting:
About 69 percent of the 3,600 news sources completed the survey, and they spotted 2,615 factual errors in 1,220 stories. That means that about half of the stories for […]

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